Stories
One thing that has intrigued me on my marketing journey thus far has been peoples’ reactions to stories. We are naturally drawn in by the story of a product or someone’s interaction with one. As...
View ArticleOh $#!+, I Lost My Phone (among other things…)
Confession: I’m attached to my mobile phone. I don’t just mean that I carry it all the time, I mean I’m so emotionally connected to it that I feel naked, confused, lost and anxiety-stricken if I...
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